Summary: The successful international development and the transfer of the brand image of a European multinational in emerging markets depends largely on its ability to mobilize the right resources in the right places, in order to ensure its local sustainability. Problem: corporates often remain too “European”, candidates for expat assignments are scarcer when it comes to move to less attractive countries and HR teams are not enough present on the local grounds in order to offer local solutions and so, expatriate managers sometimes find themselves left alone in their resources management.

But something is "reassuring" about this: the ability to strategically internationalize the management is not only a problem in many European companies but also in companies from emerging countries. The lack of "global talent" is a reality for all global companies. We should transform this situation into an opportunity, and prove that the "old continent" is able to apply its values and professionalism in its talent management in emerging markets! Identify and train international high potentials to become our future "ambassadors" in the unknown land.

XAVANTES has identified several areas of improvement to help you quickly reach the ultimate goal: to be present in emerging countries employing local leaders with global leadership and corporate understanding, that will make your internationalization ambitions a success.

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